Ten things learned at Greenbuild

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Michael Jordan
Corporate Services Lead
United States
Energy and Sustainability Services

I attended Greenbuild last week with several of my colleagues.  Following the conference, we pooled our observations to compare notes on hot topics.  I’ll expand on a few of these over time but here is a quick list: 

– Advances in LED lighting are making this product much more lucrative

– Government regulations with serious implications for business and real estate will most likely pass in late 2010-2011 (stay tuned!)

– Leases are catching up to the sustainability movement

– Solar is a hot topic (whether its practical or not is another question)

– Energy efficiency and energy usage reduction are still paramount

 -Existing buildings are where the biggest gains are to be made (however, managers of existing buildings seemed under represented at the conference)

– There are a surprising number of rainwater storage solutions

– Zero net energy buildings are feasible today – for the right sized and shaped building

– There is real concern about the lack of C-Suite sponsorship for supporting green initiatives given economic downturn and large scale layoffs

– Al Gore’s keynote speech—and a lot of the sessions—focused less on climate change, and more on creating green jobs. Gore said the green building business can create 2.5 million permanent jobs that can’t be outsourced.

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