What's next? Reverse recycling

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Posted by:
Bob Best
Investor Services Lead
United States
Energy and Sustainability Services

If you want somebody to do something, pay them.  That’s the newest concept in encouraging people to recycle. 
Sacred Heart University, Fairfield Connecticut, has installed “reverse vending machines” that give coupons to students for recycling used beverage containers.  The coupons can then be turned in for good from program sponsors, including BIC stationer products and Fujifilm digital cameras.
The university has used traditional recycling bins for years, but felt they needed something to push the effort to the next level.

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