Green in the mainstream

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Ludmilla Pavlova

Greenbuild 2010 is about to start!  Arriving in Chicago is always exciting – the throb of urban life is challenging and public transportation places are elbow to elbow with a multitude of people, races, ages and temperaments.  And walking into the McCormick conference hall is a reminder of why we are really here this year (as opposed to other years): green jobs for all of us!  Helpful and smiling conference workers point you to the proper line, move you through the registration process, guide you to the next destination, or perhaps a purchase.  Greenbuild is always a combination of sales pitch, green wash and intensity of purpose – so many experts and change agents, mixed in with newcomers; all of us learners.   I’m privileged to be here this week and look forward to the events!

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