Optimism in the face of challenges

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Jared O. Blum
Polyisocyanurate Insulation Manufacturers Association

I am a business advocate for green construction, with a bias toward energy efficiency as the key to greeness. This 2010 Greenbuild has melded education and marketplace capitalism to make an utterly awesome week. All forms of innovation in construction are represented here, and the role of clean energy and fossil fuel reduction energy are points not to be missed. The attitude of attendees is one of optimism in the face of two- to three- year economic challenges, recognizing that when the construction market recovers from its near death experience, we will all have an opportunity to raise the environmental performance of the next phase of the nation’s built environment.

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