The measure of success

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Peter Belisle
Jones Lang LaSalle

Although I haven’t heard an official count, it certainly seems that Greenbuild is bigger and better than ever this year. But from my perspective, the overall attendance number is less important than the number of building owners, corporate real estate executives and chief sustainability officers adding their voices to the conversation.  These are key players who can bring green building strategies to life, or not, depending on factors and issues that may not be apparent to those of us who don’t walk in their shoes.  Without these influencers sharing their perspectives and concerns, many of the great ideas at Greenbuild may never be implemented.

The good news is that there seem to be a lot more key decision-makers at Greenbuild this year–still a tiny percentage of attendees overall but a very encouraging sign for the future of green buildings. Is it just because the event is in centrally-located Chicago? Or is it because of the excellent educational offering, which our investor and corporate clients tell us is the biggest reason they were motivated to attend? Whatever the reason, it’s great to see progress on this measure of success.

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