Meet Your Carbon Reduction Goals Through Client Advocacy

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Dave Gralnik



Posted by: Dave Gralnik

Energy & Sustainability Services


Following President Obama’s unveiling of his climate change plan earlier this week, reducing carbon emissions is now top of mind for many. For some, alternative energy solutions, like wind and solar, are familiar options, but for others, the announcement opened up a conversation about what alternative energy is and what options exist. While the plan did not include all corporations, there are federal incentives that make it a good time for companies to explore carbon reduction options and how they can achieve them.

If you work in corporate real estate or are an energy manager, you’re likely the person the C-Suite will look to for information about the best alternative energy options. In preparation for those conversations, do you know if your company has set carbon reduction goals? Whether through lowering energy use or procuring a specific percentage of energy from renewables, many large corporations have established carbon reduction goals that need to be realized by 2018 or 2020. While the financial crisis put many of these goals on hold, as the economy stabilizes, many companies are now realizing how quickly their commitment deadlines are closing in on them. These goals are translating into a real-time challenge for commercial real estate executives as well as sustainability and energy managers.

So, how can you advise your company to meet their carbon reduction goals? And how can you effectively use the alternative energy solutions available? Understand your options. From solar energy to Power Purchase Agreements, there are many alternative energy technology and deal structure options available. Leading companies are now taking advantage of using a third party “client advocate” to advise them on alternative energy options. Through a client advocate’s market intelligence and subject matter expertise, technology and business risk are eliminated.

Once a client advocate relationship is established, a plan can be put into place to approach the market with clearly positioned requests for information and pricing for Power Purchase or Energy Services Agreements. These deal structures, when properly understood and supported, eliminate the client’s concerns that arise when not having adequate market intelligence and/or subject matter expertise.

Want to learn more about client advocacy when it comes to navigating alternative energy options at your company? Or have questions about which options are right for you? Join me on the CoRAdvisor Webcast this Thursday, August 6th. Click here to register for the Webcast.

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