Sustainability isn’t just a buzzword – it’s a business mandate

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Each year, the GreenBiz Forum brings leaders from the business community together to discuss key sustainability trends, strategies and best practices. JLL’s Dan Probst, Global Chairman of Energy and Sustainability, will attend the forum alongside Colin Dyer, JLL’s President and CEO. Below, Dan discusses why sustainability is more than just a passing fad – it’s an essential part of doing business. To learn more about the GreenBiz Forum, held February 23-25 in Phoenix, AZ, please click here.

Sustainability is an undeniably hot topic these days – boosted by global media coverage and borrowed by marketers to sell everything from bath products to Legos.

But to write-off sustainability as a temporary craze undermines its strategic value and benefits to the business community. In today’s business climate, sustainability isn’t just a buzzword – it’s a business mandate.HiRes

Not convinced of the value that a well-designed sustainability strategy can bring to your organization? Consider the following:

  • Sustainability just makes business sense – by unlocking cost savings, improving efficiency, boosting ROI, and enhancing image (among many other benefits).
  • It’s a proven differentiator in the marketplace, particularly in corporate real estate. In fact, a recent  study by Dr. Nils Kok of Maastricht University and Dr. Avis Devine of the University of Guelph found a strong correlation between green building certification and improved property performance. This study found that green-certified properties tend to have higher rental rates, occupancy levels, and tenant satisfaction rates than similar non-certified buildings. Now more than ever, corporations are willing to pay a premium for sustainable spaces.
  • Emerging sustainability-related metrics and standards make benchmarking and measuring sustainability performance easier than ever. The Global Real Estate Sustainability Benchmark (GRESB) is one such example for the real estate industry that can be applied worldwide. In the United States, ENERGY STAR’s benchmarking tools can help you to quickly and easily measure and track energy use and greenhouse gas emissions across your real estate portfolio.
  • Sustainability-driven innovations are in high demand – and the payoff can be significant for firms that can deliver. Post-Paris Agreement, financiers have also begun to invest more heavily in clean-energy technology and innovation, beginning with a $2 billion investment commitment from Bill Gates.

It’s impossible to deny the value that sustainable business practices can bring to employees, clients, shareholders, communities, and the marketplace. Interested in learning more? Register to attend the GreenBiz Forum.

Can’t make it to Phoenix for the live sessions? Sign-up to participate virtually – with remote access to presentations, materials, and more.


Dan Probst - Jones Lang LaSalle

Dan Probst is Global Chairman of Energy and Sustainability Services at JLL. In this role, Dan is responsible for developing and delivering products and services that help clients reduce energy costs and their real estate related environmental footprint through innovative portfolio and occupancy strategies, workplace standards, and operating practices. Dan is also a founding and current member of JLL’s Global Environmental Sustainability Board. For Dan’s full bio, please click here.

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