Zero-in on zero waste: 3 things you need to know

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Myths abound when it comes to implementing a zero waste program. The good news? Achieving zero waste is more attainable than ever before. Below, JLL’s Ana Wyssmann calls out three key points that you should keep in mind as you apply zero waste principles to your own business.

To learn more, join Ana and the JLL strategic waste solutions team at the 5th Annual National Zero Waste Business Conference in Austin, TX, held June 1-4, where industry leaders and experts will discuss the future of zero waste. 

Achieving zero waste is no small task. From reducing waste to engaging your employees with your waste management program, and from choosing the right waste program performance metrics to deciding where to leverage industry partnerships, navigating the journey to zero waste can be a complex undertaking.

Fortunately, the zero waste philosophy is gaining traction and attention, especially among industry leaders – and there are more resources available than ever before as you start your zero waste journey. Keep in mind the following points as you begin to craft your zero waste strategy:

  • Start with assessing the current state of your waste management approach – then create a zero waste vision. It’s important to start your zero waste journey by evaluating your existing waste management program. How effective is your existing waste program? Who is contributing to each waste stream? What resources are needed to take your waste program to the next level? Achieving zero waste looks different for each organization – and in some cases, for every facility – so understanding your current program, resources, and opportunities at the outset is crucial to success.
  • Recycling bins are a start – but they’re only the beginning. Did you know that there’s a market for many recycled goods? Make sure to think through the unique materials that come out of your facilities – and identify opportunities to monetize your waste. Knowing where you can make the greatest return on your waste management investment is also important when making a business case for your waste management program.
  • Measuring performance is crucial to success. Taking the time to establish appropriate – and attainable – waste diversion metrics can help you to both monitor progress and continually improve your waste management initiatives. On your journey to achieve zero waste, it’s crucial to tailor your performance targets to align with your strategic business objectives. To learn more, join JLL’s Ana Wyssmann and a panel of industry experts for a discussion on establishing diversion metrics.

Interested in learning more? Don’t miss the U.S. Zero Waste Business Council’s 5th Annual National Zero Waste Business Conference in Austin, TX.


WyssmannHeadshotAna Wyssmann is JLL’s Solid Waste and Recycling Program Manager. Ana is responsible for developing sustainable waste management strategies and implementing standardized programs for facility operations ranging from 100 square feet to 12 million square feet in the U.S. and globally. Her expertise is in portfolio recycling and waste reduction, and her programs have achieved and exceeded 90% waste diversion. Ana is a member of the Board of Directors of the U.S. Zero Waste Business Council.  

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