Digital marketplace changes the game for solar energy consumers

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In an alternative to power plants, Australia is instead looking to widespread rooftop solar panels as a way of generating electricity. It’s part of a new peer-to-peer network model that allows consumers to participate in the distribution of energy.

The system creates an incentive for businesses and home owners to embrace renewable power, said JLL Australia Sustainability Director Simone Concha. “In turn this benefits everyone, not just those profiting from it, due to less taxpayer money going in to infrastructure,” she said.

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