Category Archives: Earth Hour

Earth Hour: Dimming commercial building lights for a brighter future

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03_eh-60-logo_stacked-clr_jpegEarth Hour is the largest grassroots movement focused on building awareness of climate change. The movement, which encourages people to limit their use of electricity for one hour, has empowered people around the globe to mobilize – in person and online – in support of fighting climate change. From its humble origins in 2007 as a one-city event in Sydney, the movement organized by the World Wildlife Fund has grown steadily each year, and spread to 178 countries across seven continents by 2016.

This year marks the eleventh annual Earth Hour celebration. On March 25 at 8:30 p.m. your local time, millions of people will turn off their lights for one hour to promote a more sustainable future for our planet. In more dramatic fashion, countries and organizations will show their support by turning off the lights on hundreds of historic landmarks and monuments. Last year the Eiffel Tower, the Sydney Opera House, the Parthenon in Athens, and the Empire State Building all went dark for Earth Hour.

Earth Hour is an important reminder of the impact real estate has on the environment. According to the U.S. Energy Information Administration, commercial and residential buildings in the U.S. consume 39 percent of the country’s total energy consumption and account for 38 percent of carbon dioxide emissions – one of the primary greenhouse gases that cause global warming. In addition to increasing carbon emissions, the growth of our cities is causing harmful light pollution. A number of companies and cities that have participated in Earth Hour used the event as a launching pad for other energy management and sustainable efforts.… Read More

Build a stronger sustainability program: Takeaways from the Earth Hour movement

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Building a successful sustainability program is no simple task – requiring a well-thought-out strategy and dedicated resources. But creating your program is only part of the challenge – communicating your sustainability message and engaging your audience (including employees, clients, and shareholders, among others) are also integral parts of a successful sustainability program.

JLL’s Susannah West, Sustainability Director in South Asia, uses global grassroots movement Earth Hour as a case study in sustainability engagement and identifies four key takeaways that you can apply to your own sustainability program.  

How do you convince individuals that collectively they can make a difference? The answer might be simpler than you think – create a symbolic event that could become a movement. And so Earth Hour was born in 2007 as an event where residents of Sydney, Australia could raise awareness about the need for urgent action on global warming by turning off their lights for one hour.… Read More