Each year, the GreenBiz Forum brings leaders from the business community together to discuss key sustainability trends, strategies and best practices. JLL’s Dan Probst, Global Chairman of Energy and Sustainability, will attend the forum alongside Colin Dyer, JLL’s President and CEO. Below, Dan discusses why sustainability is important to the C-Suite – as both a core value and as a strategic priority.
There’s no question that a well-designed sustainability strategy can bring significant value to an organization. But senior leaders and other executives must constantly juggle competing business priorities, choosing to dedicate time and resources to a few key programs at the expense of others. Why should sustainability top the C-Suite’s list of strategic priorities?
- For firms like JLL, where sustainability services are a key component of our offering, sustainability is a business – we make money at it, and we save money for our clients.
- More and more, clients – both investors and corporations in the real estate world – have established and publicly stated their sustainability objectives. As a result, they increasingly seek real estate solutions that can help them to achieve these objectives – whether through alternative energy services, smart building solutions, or other sustainable practices.