Each year, the GreenBiz Forum brings leaders from the business community together to discuss key sustainability trends, strategies and best practices. JLL’s Dan Probst, Global Chairman of Energy and Sustainability, will attend the forum alongside Colin Dyer, JLL’s President and CEO. Below, Dan discusses why sustainability is more than just a passing fad – it’s an essential part of doing business. To learn more about the GreenBiz Forum, held February 23-25 in Phoenix, AZ, please click here.
Sustainability is an undeniably hot topic these days – boosted by global media coverage and borrowed by marketers to sell everything from bath products to Legos.
But to write-off sustainability as a temporary craze undermines its strategic value and benefits to the business community. In today’s business climate, sustainability isn’t just a buzzword – it’s a business mandate.
Not convinced of the value that a well-designed sustainability strategy can bring to your organization? … Read More