Disruptive innovation means applying a new vision and direction, which results in overtaking an existing market. Being green in a transparent way has become one of the most highly sought-after disruptive innovative forces. As a result, organizations compete to have the latest green technologies, facilities and products in their industry.
A classic case study of a sustainable disruptive technology is Interface Inc. A billion-dollar corporation, Interface is the world’s largest producer of modular floor coverings, and one of the first large companies to integrate sustainability in all of its operations. Interface credits its leading position to its vision:
‘To be the first company that, by its deeds, shows the entire industrial world what sustainability is in all its dimensions: People, process, product, place and profits — by 2020 — and in doing so we will become restorative through the power of influence.’
Every aspect of Interface operations is focused on this vision — from harvesting and recycling old carpets to workplace energy efficiencies such as lighting and equipment replacement, renewable energy, efficient distribution, and employee-led programs aimed at eliminating waste. Interface also reduces the environmental footprint of its physical locations by adopting best-in-class green building and operational standards. As a result, Interface has reduced its carbon footprint by 92 percent, and has reduced waste to landfill by 91 percent since 1996.… Read More