In nearly 195 countries around the globe, Earth Day provides companies with an opportunity to merge corporate strategy, brand and reputation, environmental stewardship, community affairs and employee engagement, all in one activity, on one day – April 22. Earth Day grew from the idea that if enough people were aware of environmental issues and vocal about their concerns, it would force environmental protection into the political agenda. It’s also a day for people to reflect on the ways the environment impacts us and why sustainability is such a priority.
Sustainability goes well beyond saving trees and recycling. The United Nations Development Programme has identified 17 Sustainable Development Goals that are focused on protecting the planet and its resources in ways that are crucial to our survival as well. We need air to breathe, water to drink and food to eat – and a planet that can provide those things for us in the long term.
Beyond simple survival, humans benefit from being in a natural environment – sure, we need trees and plants for photosynthesis to clean the air and provide oxygen, but it goes even further. Consider Shinrin-Yoku, or Forest Bathing. This involves visiting a forest for relaxation and breathing in the essential oils produced by trees. These oils, called phytoncides, are antimicrobial volatile organic compounds which may provide health benefits to humans as well as trees. In a 2010 study conducted across 24 forests in Japan, the subjects who participated in forest bathing had lower blood pressure, heart rate and concentrations of salivary cortisol — a stress hormone — when compared with those who walked through a city setting.… Read More